For our certified Chinese translation service, we are specialized in so many fields-medical magazines, legal documents, business contracts etc. Today, we are sharing our business journal translations as follow:
Personalization? No Thanks.
Lots of companies are buying sophisticated software to make personalized
Pitches to website customers. Problem is, customers don’t seem to care.
需要個性化服務嗎? 不，謝謝
很多公司都在購買隨網路消費者而變的個性化軟體服務問題是:消費者似乎並不以為然。
E-commerce companies face a constant question: how much should they personalize their sites? We conducted a study of more than 300 on-line consumers and found out what some of them might not have realized themselves. Rather than have some state-of the- art technology figure out their interests and surprise and delight them with products and services they would undoubtedly love, most consumers would prefer to just customize Web site interactions for themselves.
電子商務公司一直都在面臨著同一個問題：他們應該對網路服務進行多少個人化調整？
我們對300多名線上用戶進行調查研究，發現有些人對此毫無意識。而有些人則對這種個性化的產品和服務表示讚賞和歡迎。大多數的消費者更傾向于使用用戶化的網路交易平臺。
To explain, it helps first to distinguish between customization and personalization. Customization lets a site visitor specify his or her own preferences. A good example is the MyYahtx feature at Yahoti.com. Users can instruct the site to automatically display the weather forecast for their town, track their favorite stocks, or give prominence on the home page to local sports news.
需要說明的是：用戶化和個性化的服務區別在於：用戶化服務讓網站訪問者詳細_列，所需要的東西，典型的例子如MyYahtx用戶可以指示網站自動顯示當地未來幾天的天氣情況，查看他們心儀的股票走向，或者把當地的體育新聞設置在首頁。
By contrast, personalization doesn’t ，rely on explicit user instructions. It uses artificial intelligence to find patterns in customers’choices or demo graphics and to extrapolate from them.Probably the best-known example is Amazon.com’s personalized book and music recommendations.The great assumption about personalization has been that it would be forethought .
相反，個性化服務不受控于直接客戶的指示，它是使用人工智慧在客戶選擇或大眾的統計中，搜索相似的模式並從中推導出。最著名的大概是亞馬遜網站的個人書籍和音樂推薦。最大的個性化設想就是：先見之明。
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