Chinese translation company realized various translation techniques are used to convert words and transmit culture, making foreign tourists learn more about Taiwan culture directly and accurately.
Literal translation, notes and explanation are used to enrich background knowledge and the semantic meaning of the original version to avoid loss of culture and vividness, such as the idiom葉公好龍 in Chinese, Lord Ye's love of dragons (Lord Ye was so fond of dragons that he adorned his whole palace with drawing and carvings of them, but when a real dragon heard of his affection and paid him a visit, he was frightened out of his wits).
The combination of adding, transliteration and liberal translation which Chinese translation company is using can make readers understand the original literal meaning. For the translation of place names, there will inevitably be transliteration, which takes into consideration the recognition of both foreigners and Taiwanese of the particular names Adding some explanation with transliteration requires a thorough
understanding of the place, name origin and background of the place, such as昭君出塞Wang Zhaojun's Marriage to the King of the Xiongnu. The same is with tourism English that is meant to convey the original cultural origin and history of a place, such as “形如關雲長的青龍偃月刀” in the introduction of the Guan Temple. Translators have to translate it as “is shaped like the knife on the Westerners’ dinner table” for foreigners don’t understand the shape or meaning of “青龍偃月刀”, thus making it more easily understood by readers.
Tourism translation is actually the cultural exchange between different ethnic groups, which is the appreciation of the culture hidden behind a beautiful scene. Being the universal language, English is quite important for the tourism industry. It also serves a role in the cultural exchange between the east and the west. Taking into account the reader's cultural background, Chinese translation company flexible use of techniques in tourism English translation will impress more foreign tourists with Taiwan's wonderful tourist attractions.